Zoho Reports is a very powerful tool for visualizing your business metrics. One can easily generate very useful reports without writing any code. Having said that it also supports advanced query based reports and integration API for extensibility. Out of the box, Zoho Reports gives variety of reporting components like charts, widgets, pivot tables and tabular view components to create reports & dashboards. One can combine multiple reports into a single nice looking dashboard. Zoho Reports makes it easier for users to track KPIs (Key Performance Indicators) effectively. It also provides 'spreadsheet-like' interface for data addition, analysis & reporting so it is easy to adopt for users familiar with spreadsheets.