Webner Solutions specializes in Digital Marketing Services like SEO (Search Engine Optimization), SMM (Social Media Marketing), and PPC (Pay Per Click) along with Website Design and Development. We strive through our SEO services to help your website get more hits from the right audience. With Digital Marketing, the trends and patterns in people’s behavior can be analysed using website analytics tools, which helps in strategizing about how to attract more traffic to your websites through organic search, social media platforms and paid advertisement.
Website audit is a complete analysis of all the factors related to the website's visibility in search engines. Site audit gives us a clear picture of website’s strengths and weaknesses, issues that are preventing the site to have higher traffic and ideas about how to improve the website presence. Data about broken links, duplicate titles, duplicate meta descriptions, HTML code validations, error pages, indexed pages and site performance are gathered in this step of complete website audit. Read More
Keywords dictate how your potential customers will find your business in the search engines. Keyword research involves effort to find out the keywords and phrases being used by your potential clients to search services or products similar to those offered by you. Keyword research is done by using some sophisticated and commercial tools(Keyword Planner, SEMrush) to find out the keywords / phrases related to your line of business, competition of each keyword (Medium, High, Low), frequency of its use. Read More
Competitor analysis is an important tool to ascertain where your competitors are stronger or weaker as far as their appearance in search results is concerned. We conduct detailed competitor analysis of websites and their search appearance to understand if they are higher or lower than yours for certain keywords and the reason of the same. This helps us to spot new opportunities for your business. Main competitors are those websites which are targeting the same set of keywords that you intend to target. Read More
Content optimization is the process of making sure that the content is written in such a way that it could reach the largest possible target audience. On the basis of keyword research and competitor analysis we determine the best keywords/phrases for your website content. Then we focus our efforts on creating and optimizing your web page content by using these keywords with keyword density recommended by the search engines. Read More
On-page optimization refers to all the measures that improve the structural elements of a webpage to increase its visibility to the search engines. On-Page optimization is one of the most important components of SEO process. Search engines look into specific HTML tags and attributes to find out the pages that match the searched keywords. Examples of on-page optimization include using keywords within header tags (H1, H2 and H3 for example), use of keywords in meta description, in browser title tag, alt attribute of images and keyword placement with proper keyword density in the content. Read More
Social Media Marketing involves creating awareness of a product, brand or website by using various social media platforms like Facebook, Twitter, and Google+ with the aim of building a strong network of links. With the increasing presence of people on social media sites it's easy to reach out to the target audience through social media platforms. Social Media Marketing works on the principle of Social Media Optimization (SMO), i.e. by improving company’s image on social media platforms. Read More
Pay Per Click is buying visits to your website, rather than getting visits organically and it is a very important part of business development. In Pay Per Click advertising your advertisement is published on a website like Google, Facebook, LinkedIn and you pay certain amount per click. Exact amount is dependent on the competition as Ads bid for appearance. Google Adwords, Bing Ads, Yahoo Gemini, AdRoll, Amazon Ads, Facebook Ads, LinkedIn Ads, and Pinterest are some of the most popular advertisement networks that offer PPC option. Read More